The role of experts

The next summary is on the theme of experts. During the panel discussion, Beatriz Garcia, explained that a ‘caravan of experts’ has been created around mega-events such as the Olympics but questioned whether this was a good thing. This topic was then picked up in the open space as summarised by David Jarman below…

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Talk to the experts by Mai Le (Flickr)

  • What is an expert?
  • Where is the expertise: local authorities?
  • What are graduates coming out of university equipped to do?
  • It sounds as though we need experts within the events industry, to avoid problems and potential catastrophes.
  • Research as an element of developing expertise.
  • How can Event Management courses be developed to meet the needs of industry: bringing the academic and/or the practical knowledge? How to address the variety of types of events, facets of the industry and so on?
  • Industry experience: situations where industry has to rescue event plans that go off track.
  • Experts having a clearer idea of realistic scale and scope for festivals and events, based on available budgets.
  • What of having experts from one city delivering events elsewhere: a means to the end of sustainability for the company? How to avoid the risk of damaging the original brand?
  • Expertise: tied to credibility? Each source being judged on its authority and justification. So, in the events context who carries that authority and validation?
  • Does the expert have to have the qualifications? What place experience? Perhaps the expert is the one to say ‘stop’.
  • Development of the events management education: skewed towards the operational, instrumental and evangelical? What have we done to this generation of graduates? Highlight the value of work placements and experience to build on the academic.
  • Different models of placements and internships within degree courses: concentrated, spread out, etc. A need to develop work based learning that suits the student and the employer – trying to avoid negative experiences that will put partners off in the future.
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